A poll conducted by Zogby International found the "values, morals and character" of a candidate were the most important things to consider when casting a vote.
The poll, requested by United Press International, found 42.6 percent of respondents picked "character" as the top consideration, 34.9 percent picked leadership and experience and 22.3 percent chose "concern for people like you."
Broken down by political affiliation, 63.2 percent of Republicans chose character, while 42 percent of Democrats said opposition to the war in Iraq was the most important consideration -- just 24 percent of Democrats chose character.
