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Religious Teaching to iPod

by Roger Greer

The airwaves have long been used by ministries to reach mass audiences.

Podcast Alley, an online directory, shows more than twenty four hundred podcasts in the religion and spirituality category. That’s the fourth highest of all categories. Rich Bennett of Focus on the Family says the ministry uses podcasting to get Dr. Dobson’s daily broadcast to a wider audience.

“It’s not so much that that podcasting is competitive to the broadcasts on the radio as it is complementary to, and audience building, in terms of reaching people who again wouldn’t otherwise get to hear it, but now are getting to hear that marriage and that parenting content.”  

Dr. Dobson’s daily broadcast ranks high with iTunes, another directory. “iTunes tracks on a day-to-day basis, in that religion and spirituality category, the the most popular broadcasts.  So on any given day, you’ll find Dr. Dobson’s daily broadcast in the “top ten” in that list,” says Bennett.
         
The Reverend Bruce Walker pastors Grace Church of Greenville, South Carolina, an independent church of less than one hundred members.  Walker says podcasting is a very useful tool.

“We’re reaching more people with the content of God’s Word than we ever thought we would.”     

Walker says more than seven thousand of his sermons have been downloaded - many across the globe, but most local. Walker uses a podcast service that charges about thirty dollars a month to upload unlimited audio.

 

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